Leadership & Team

The people who answer when you call.

ProCatalyst is a small leadership team by design. A licensed architect and a real estate operator with more than a decade working together, backed by senior discipline leads across our Poland production team. When you pick up the phone, you get a principal, not a queue.

Jared RookerDallas

Co-Founder & CEO

Jared Rooker

AIA · RID · LEED AP BD+C

Licensed architect. Registered interior designer. Set the quality bar that every assignment reviews against.

Jared spent the first half of his career inside US A/E practice, first as an Architect and then as the Managing Director, where he grew and managed the production team that ProCatalyst was eventually spun out of. He is the reason we refuse to ship drawings the same way a generic offshore shop ships them. If a sheet leaves our office, it has passed through strict a QA/QC process.

He co-founded ProCatalyst with JJ Williams in 2020 as the BIM arm of Simple Homes, a Colorado panelization company, and co-led the expansion to outside A/E and developer clients. In 2024 he and JJ completed a buyout from the parent company, establishing ProCatalyst as an independent firm.

He is based in Dallas and is your point of escalation on any engagement.

CredentialsAIA, RID, LEED AP BD+C

Based inDallas, TX

TenureCo-founder, 2020 to present

PriorManaging Director, Prescient

Jerry "JJ" WilliamsDallas

Co-Founder & Chief Relationship Officer

Jerry "JJ" Williams

CCIM · MCR

Real estate operator by training. The translator between developer logic and architect logic.

JJ spent his career on the owner and developer side of real estate before co-founding ProCatalyst. He thinks about a project the way the client does: capital stack, schedule risk, leasing exposure, fee pressure. That is why our CD review framing starts with the cost of an RFI and not with a sheet count.

He met Jared on the board of CoreNet Global North Texas in the early 2010s. They worked on the same side of several projects and even at the same companies over the decade that followed. JJ has owned relationship, pricing, and client partnerships since day one.

JJ is usually the first person a new principal speaks with. He will not pitch you. He will ask a lot of questions about how your firm actually produces and tell you honestly whether we are a fit.

RoleRelationships, pricing, partnerships

Based inDallas, TX

TenureCo-founder, 2020 to present

BackgroundReal estate, development

Behind the leadership

The production team at a glance.

Five design disciplines, 20+ producers. Here is the shape of the production side.

20+

BIM Professionals

Full-time, on staff, in Kraków. No freelancer network, no contract rotations.

AEC Disciplines

Architecture, Structural, Mechanical, Electrical, Plumbing, all under one roof.

10+ yr

Core Team Tenure

Most of the core team has worked together since before ProCatalyst existed.

< 5%

Annual Turnover

Industry offshore average is 40%. Our continuity is a feature, not a lucky break.

Talk to a principal

You get a principal on the first call. Always.

No BDRs. No first-touch filter. When you schedule a consultation, Jared or JJ is on the line.

Schedule a consultation